Creative Direction
LG
In order to drive traffic for their first D2C campaign, LG launched an Integrated Holiday Marketing Campaign. I was brought on to concept the campaign, manage the creative production of both copy and design, and oversee the development implementation. The campaign needed to be holiday agnostic, premium feeling support multiple verticals. The content strategy included: site, CRM, paid and organic social.
With multiple products over multiple weeks, the campaign was rolled out in three phases: Teaser, Reveal/TV Week, and Home Appliance Week. The multiple phase approach and retargeting campaign along with the support for additional channels, created a unified holiday ecosystem for users coming from a variety of entry points.
Creative Director & Designer