Cody McCarthy
Work
About

Afterpay Growth Marketing

Role

Art Direction

Client

Afterpay

Description

The creative team I led at Afterpay brought brand creative and cultural insight to merchants and moments in order to develop outstanding marketing campaigns. I worked closely with marketing, strategy and the brand team to test, iterate and optimize creative performance. I have worked cross-functionally to help build processes that allow for scalability in creative production. I leveraged and brought to life campaign toolkits, partnering with the brand studio to produce visually compelling creative across a multitude of channels in the form of static and motion.

PayPal Integrated Marketing
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Cody McCarthy

Creative Director & Designer

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