Creative Director
Kia Motors America
As the Creative Director for the Kia client, I was tasked with crafting the photography and CGI vehicle assets that went into every vehicle experience and gallery on Kia.com. I collaborated with the product team, the production vendor, and marketing to ensure accuracy with regards to trims and specs. The work included mood boards, shot lists, and post-production retouching.
I launched a 360 degree color changing tool to coincide with the launch of the Stinger GT in the North American market. Captured in the Mojave, the shoot took place over an entire day and night in order to showcase the the Stinger's light design and sleek lines over a dynamic range of color and lighting. I worked with the product team to develop the tool that lived on the Stinger's dedicated launch site as well as the production vendor to bring the shoot and CGI to life.
On a tight turnaround with a limited budget, I worked with our vendor to create a studio photoshoot for the All-New redesigned K900 luxury sedan. The assets were to supplement the launch of the vehicle and be repurposed across various media channels. Thoughtfully added shadows and lighting arrangements emphasize the precision detailing and subtly suggest the ambiance of the Pantone mood lighting in the interior.
This is a small sample of assets for Kia.com's Model Experience Pages that allowed users to explore the various color options for the model they were viewing. I was responsible for the art direction on every model launch from model year 2016 to 2020.
Creative Director & Designer