Product Designer
Febreze
I redesigned, optimized and maintained the Febreze mobile site. The redesign included all new content including photography, copy and CGI products. I worked closely with UX to ensure the flow of content aligned to the individual use cases for mobile. The site was later awarded a Gold Addy for Best Website.
The mobile redesign ran parallel to the desktop design workflow. Design priorities were executed based on primary and secondary content. Subsequently this created an agile process and systematic approach to building pages and templates for content. We were able to consolidate reviews and find efficiencies in production.
Creative Director & Designer