Senior Designer
PayPal
As a Senior Designer for the Iris agency, I was focused on the PayPal account. Utilizing evolving brand guidelines and marketing toolkits, I have worked to produce integrated co-marketing campaigns including: emails, landing pages, digital media, social and pitch work. The work is designed using Figma component libraries and Adobe CC for some retouching and illustrations. I worked closely with account managers, copy writers and art directors to bring these campaigns to life.
Working alongside the copywriter and account manager, I designed the PayPal x Chase Rewards campaign. The goal of the project was to drive awareness and conversion by delivering relatable and engaging creative. Getting to the solution required a deep understanding of PayPal's Figma component libraries and templates for web and email. It also required knowledge of the photography and brand style guide. Through an iterative design process I was able to hone in on the most optimized solution for the client.
Traffic to the landing page was largely driven by the email campaign targeting the PayPal customer base. I leveraged the PayPal design system and email templates to explore and produce a number options that balance branding and content with the length of email. The design solution was a balance of imagery and branding, employing more brand colors and graphics where possible while maximizing the space for imagery.
Creative Director & Designer